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Future of [Child] Fashion

Can empathy for one's own child provide the extra motivation needed for individuals to take real action against climate change?
A child born in 2016 will be 34 in 2050, by which time some of the most extreme climate change impacts are expected to have occurred. These impacts will shape the future for children everywhere.

One of the most significant effects of climate change is the impact on the global food system. Children in developing countries are already facing severe malnutrition due to food and fresh water scarcity. This trend is predicted to continue and impact the most vulnerable people in developed countries including children. The IPCC estimates that there will be 25-30 million more malnourished children in the world as a result of climate change by 2050*. Simply put, malnutrition will not be a problem of the developing countries only; its effect will be felt globally, in particular by the children of today. 

This project is framed as a possible United Nations campaign in developed countries with well established fashion industry and high expenditure on luxury fashion. The aim of the campaign is to raise awareness about the inter-generational inequality while making a critique of how the western consumer culture is one of the main driving forces behind climate change.

Alluding to a fashion campaign for childrenswear, the visuals for the campaign emphasize the body proportion difference between a healthy child and a malnourished child using highly fashioned garments. Will these controversial childrenswear designs become a reality for your child?

*IPCC (Intergovernmental Panel on Climate Change), 2007.

Project collaborator: Verishua Maddix

Postcard Designs

Two postcard versions were designed using the poster photographs and incorporated quotes from children as well as key data.

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